An interdisciplinary creator.
I’m both left brain and right brain, an organized taskmaster as well as an ideator. The consummate generalist, I have covered a lot of ground in the last decade, including:
Strategy
Account and relationship management | Setting objectives, strategies, tactics | SWOT analysis | Competitor assessment | Process development and implementation
Writing
Digital: UX, product, social, web | Editorial and content strategy | Scientific and technical writing | Communications playbooks | Corporate communications: internal and external
Production
Web development | Live-action and animated video | Trade show installations and collateral | Print catalog and brochure | Trainings and workshops
Public Relations
Crisis readiness and responsiveness | Product launch | Pitching and media | Press conference and event production | Tour guide and tour development
These are some projects of which I’m particularly proud
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Visit the Border
Interactive gallery to showcase Howard G. Buffett’s photography and video of the U.S.-Mexico Border to accompany his book, Our 50-State Border Crisis. I managed the design and build, conceptualized the dual journey options, and communicated directly with Howard G. Buffett and his executive office throughout the project.
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Early Learning Nation
A robust survey and diagnostic tool built for the Bezos Family Foundation’s Early Learning Nation initiative. In coordination with our data, development, and design experts, I envisioned and project managed everything from the bifurcated user pathways, survey content, and analytics backend as well as the video and ancillary marketing materials.
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Project 2025
AFSP debuted the Project 2025 microsite in 2019. The digital experience, which I oversaw, serves as a strong stand-alone platform users to absorb crucial, topic-specific information while learning more about relevant research, news, and advocates in the campaign’s prevention areas. I also produced a robust internal product and marketing roadmap for the campaign’s progress.
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Aireon: From Concept to Operations
Produced in anticipation of Aireon’s Go Live in April 2019, this video explains the service, how it works and the benefits space-based ADS-B brings to the industry.
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Museum Hack in National Geographic
Working with some of the most talented storytellers and performers I know I developed a specialty tour that celebrates the women who are represented on the walls of the National Gallery of Art, the ones who aren’t, and the ones who have contributed to the collection over the decades.
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New List Item
JPMorgan Chase & Co. sponsored content on POLITICO about how community-level funding is critical to equitable recovery for small business owners in the wake of COVID-19.